On being normal while disconnected

Interesting quote from Justin Murphy:

We should try to disconnect from all of these culture-substitutes, which have been spoonfed to us by corporations in naked bids for cognitive control. And in the space that is opened up thereby, we should find ourselves re-wilding how we think, speak, write, and interact in small, private groups. We have to seek the good, the beautiful, and the true, at all costs, but from a place of cultivated ignorance rather than heavy over-knowing.

One should never seek to be weird or “creative.” That’s always lame. One should seek to be utterly normal, but without knowing what is normal to others.